How to Get More Followers on Instagram

How to Get More Followers on Instagram

Learn how to get more followers on Instagram using the following tips. These strategies are based on research and experience, so they’re sure to work!

Social media users are becoming increasingly savvy. They’re often spam-detectors, and they can sniff out a fake following in seconds. Use these strategies to build an authentic audience on Instagram.

1. Create a Unique Bio

Create a Unique Bio

Your Instagram bio is a great opportunity to tell your story and encourage people to follow you. However, it’s important to understand your audience and the actions you want them to take after viewing your profile.

While Instagram limits your username to letters, numbers, and punctuation like underscores and periods, the display name field has far fewer restrictions. This is why it’s important to choose a unique and memorable name that conveys your brand identity.

For example, Pura Vida Bracelets uses emojis in their Instagram bio to communicate their brand personality and highlight important information, such as free shipping and branded hashtags. This helps to make their bio more readable and increases the likelihood that potential customers will engage with their profile. Additionally, they use a link tree to add multiple links that lead to useful resources, promos, or deals.

2. Use Hashtags

Use Hashtags

Hashtags have long been an essential Instagram tool, but it’s important to use them wisely. Dumping a bunch of viral and overly general hashtags into every post won’t help you get more followers. These popular hashtags have millions of posts, making it nearly impossible to land a spot in the ‘Recent’ section without massive engagement within the first few minutes of posting.

Instead, try using niche hashtags with fewer posts. These hashtags are less competitive and can help you reach an audience that is genuinely interested in what you have to offer.

When choosing hashtags, consider the age, gender and location of your audience. This will help you find the right ones for your target market and keep them relevant over time.

3. Add a Call to Action

A well-thought-out call to action is crucial for your Instagram profile, feed posts, stories, and grid posts. It can be the difference between turning followers into customers and collecting followers who sit idly by.

Depending on your business model, the goal of your Instagram strategy could be to boost brand awareness, increase direct conversions, or drive website traffic. Defining your goal helps to determine the content you post, your call-to-actions, and keeps your Instagram grid on-brand.

Using a social listening tool like Awario is one of the best ways to identify the hashtags that are most relevant for your business and target audience. Awario will search for keywords across multiple social media platforms and websites, estimate sentiment, and deliver the results in an easy-to-understand report.

4. Encourage Interaction

Encourage Interaction

Having the right content for your Instagram page is a good start, but to get more followers you need to encourage interaction. This means encouraging likes, comments, and Stories. This can be done by posting at the best times for your audience (check Instagram’s built-in analytics tool to find this), reposting user-generated content, running contests and so on.

It’s also important to reply to any comments you receive from your followers. This shows that you care and are interested in your followers’ opinions. This in turn is a good indicator to potential followers that your brand is legit.

You can also engage your followers by asking questions or sharing bloopers in your Instagram Stories (check out how to run great IG stories here). You can even host a Q&A with your customers!

5. Share Your Posts

In addition to creating great content yourself, share posts from other Instagram users. Reposting other people’s photos and videos (crediting the original owner with #Regram) is a great way to build followers and engage with your audience. Creating a branded hashtag that customers and followers can use to tag their posts is another way to get more exposure. This allows you to grow your following without buying followers.

Entertainment is key to getting your audience’s attention on Instagram. Make sure your content is fun, creative and unique.


It’s difficult to add clickable links in your Instagram bio, but you can use post captions, profile buttons, stories and ads to direct people to your website and other content on social media. Using a social listening tool like Awario can help you discover and track your audience on Instagram and the web.